The Tories are experimenting with blogs and online video at the newly launched webcameronorg.org.uk. Like their logo, it’s not a bad idea, but the execution is a little strange to say the least. The naming and design is highly reminiscent of the ‘Web 2.0′ style - truncated lower-case words, and hot pinks and pixel-art. The videos are highly self-conscious ‘lo-fi’ films of David Cameron trying to talk about policy and the way the Tories are changing. He’s surrounded by family in an attempt to appear ‘real’ - but instead it appears queasily manipulative of his children and wife - and highly staged.

The new Olivant site has launched today, with help from Wolff Olins. Olivant is a financial services business created by Luqman Arnold (previously CEO of Abbey) and Alan Morgan.

The Conservatives are about to launch their new logo - based around an oak tree. A possibly good idea… done badly. Read about and see it at 30gms.

Stephen Bayley has joined the Guardian as the new architecture writer. His first article discusses how the word ‘design’ and the practice of same has changed its meaning over the years.

Coochi, is a new start-up “inspired by [their] own experiences of first time parenthood”. Their primary product is the Coocoose, a wearable baby bath towel. FoxLand worked on the high-level online branding. Take a look at the website at coochico.com.

Intriguing and often beautiful ‘Infovisuals’ Flickr pool (via Plasticbag).

A client emphasised an important design point during a meeting yesterday when he told us he was colour blind and couldn’t distinguish between the colours red and green. He said this can often lead to difficulties reading text on websites. And our client is not alone.

Colour blindness actually affects nearly 10% of the male population (but only about 0.4% of the female population). This means that 1 in 10 of the males who use the internet are seeing websites with a completely different colour scheme to that intended by the designer.

Colour blindness is a condition in which the individuals affected have a partial or total inability to detect certain wavelengths of the visual spectrum. It is typically genetic in nature but may also occur because of eye, nerve, or brain damage, or due to exposure to certain chemicals. The total inability to see colour is extremely rare and so the disorder should really be known as colour vision deficiency or colour defective vision.

Colour blindness varies between individuals in both the insensitivity and the wavelengths they are unable to see. The most common defect involves the green receptors and leaves people unable to distinguish red and green, but still sensitive to red light. The next most common failure is in the red receptors. These people also confuse red and green but are insensitive to red light.

The effects of red-green colour blindness can be described as follows:

• Protanopia (red deficiency) - blue-green appears grey, red-purple appears grey. This is a rare form of colour blindness.

• Protanomalia (partial red deficiency) - blue-green appears indistinctly greyish, red-purple appears indistinctly greyish. This is also rare, affecting about 1% of the male population.

• Deuteranopia (green deficiency) - green appears grey, purple-red appears grey. This also affects about 1% of the male population.

• Deuteranomalia (partial green deficiency) - green appears indistinctly greyish, purple-red appears indistinctly greyish. This is the most common form of colour blindness and affects about 8% of the male population.

Luckily there is help at hand when designing websites to ensure they are “colour blind friendly”. The ColorBlind Webpage Filter helpfully shows how your webpage looks under the various forms of colour blindness as described above.

Spy, a design and brand team, have launched their new website with us, with a new look and content management system.

“For people who don’t like styleguides”. (Via What Do I Know).

We have now moved into our new Hampstead, London offices at 5 Rosslyn Mews, London NW3 1NN. Take a look at Contact Us for more.