webcameron
The Tories are experimenting with blogs and online video at the newly launched webcameronorg.org.uk. Like their logo, it’s not a bad idea, but the execution is a little strange to say the least. The naming and design is highly reminiscent of the ‘Web 2.0′ style - truncated lower-case words, and hot pinks and pixel-art. The videos are highly self-conscious ‘lo-fi’ films of David Cameron trying to talk about policy and the way the Tories are changing. He’s surrounded by family in an attempt to appear ‘real’ - but instead it appears queasily manipulative of his children and wife - and highly staged.