Usability is a brand issue
“Three quarters of RAZR users would not buy another Motorola handset because they are difficult to use”. A bad thing for the users becomes a very bad thing for the brand. It’s one thing to work to have an attractive device, such as the RAZR, but if the interface does not live up to the exterior then the whole effort will ultimately fail. A simple lesson, but still one being learnt.
Take a look at the article including results for this Motorola survey by Mobile.
January 10th, 2007 at 2:05 pm
[...] The iPhone doesn’t offer any actual features that other phones don’t already offer. Will the interface and ease-of-use sway people to switch to the iPhone. It worked with the iPod, but lots of people bought Motorola’s RAZR despite its’ interface. [...]