Spurt in Creative Review
The Spurt campaign, which we built the website for, is Pick of the Month in November’s Creative Review magazine, the world’s leading monthly magazine for visual communication. Working with Provokateur, the website backed up a press ad alerting readers to a spoof pro-aviation growth organisation, Spurt. Featuring bogus airline big-wig Sir Montgomery Cecil, the ad urged readers to ignore the tree hugging lobby with the motto “Sod them. Let’s fly”. Only when readers visit the site is it revealed that the ad was organised by a coalition of environmentalist groups including Enoughsenough.org, Airportwatch and Greenpeace.