Installing the Zune (usability is a brand issue, part 2)
I’ve refrained from mentioning the Zune (Microsoft’s wannabe iPod competitor) before as much discussion about it has been often very partisan guess work, but this post at Engadget about the nightmare of installing the Zune software (the iTunes equivalent) changed matters. Microsoft undoubtedly now understand why iPod/iTunes worked for Apple, hence the Zune vertical business model, but it sounds as if they are not looking after the fine details. Coupled with the Zune’s draconian licensing restrictions, the Zune, as a brand, has had a disasterous first few weeks. Microsoft’s very expensive advertising push for the Zune could be a huge waste, as these real usability issues threaten to engulf the brand. Update: The comments to the original post indicate that many people in contrast have had relatively simple installations of the software. Also, Ars Technica have some interesting points to make about the Zune’s future.