Font use and perception
The decision to use different fonts is often hard to comprehend for non-designers, in fact users often do not consciously recognise the difference between fonts whether they be Georgia or Times, Arial or Verdana. Of course fonts are important in indicating certain characteristics of your message, yourself or your brand - however unconsciously understood. This study from Software Usability Research Laboratory (SURL) on the effect of typeface on the perception of email investigates what happens when you choose Comic Sans (unsurprisingly… do not use!), Calibri (use!) or Gigi for an email.