How the web is changing the way the news is written
The art of writing news headlines is changing due to SEO (search engine optimisation) techniques. There will be less ‘Gotcha‘-style headlines and more literal lines like ‘British Navy sink Argentine warship’ that search engines can understand. This exposes a deep difference between print and television’s strong visual/design element and the string reliance on text on the web. The visual element of news would be a shame to lose on the web after it’s long history offline. It will be interesting to see the future of search in terms of video and photography, and a better understanding of meta-data so it can rely less on the blunt instrument of headlines and pure content text.
