The Latitude of Soho and Bloomsbury
Over the last few months we have been working with the search engine marketing and optimisation company Latitude on a variety of projects. One of the most unusual was a brief to commission photography for two meeting rooms and the reception area in offices on New Oxford Street, London. Latitude wanted something to make their offices more interesting, to stand out from the typical. They didn’t just want the usual bland corporate art - they wanted something bold and unique to them - something that reflected that their offices lie between Soho and Bloomsbury. They didn’t want the usual postcard style images of these grand old areas of London, they wanted something that paid homage to the true rich character of the areas.
To this end we spoke to Fiona Campbell, an award winning photographer who we felt would do well to eke out the unusual and different. She spent a good amount of time researching the idea, and decided to talk to some of the characters of the area.
Soho
Mark Powell, Bespoke tailor, Soho
Mark Powell’s wide pinstripe thirties ‘gangster’ three-piece suits, worn complete with watch chain have become almost a signature style. Clients have included the Krays, David Bowie, Harrison Ford, Mick Jagger and Goldie.
Rosie Hastings, Young girl on a night out, Soho
3am on a bus in Soho on her way back from her 16th birthday celebrations with her broken red shoes. When contacted to ask her permission to use the photo she exclaimed: “Wow I’m so amazed that you even remember me let alone want to use my pictures!”
Tom Baker, Bespoke tailor, Soho
Tom Baker ‘rock tailor’ trained in Saville Row and decamped to Soho. Specialist in both classically cut formal suits and modern cutting edge funky and street styles. Clients include politicians and many famous names from the world of show-biz.
Bloomsbury
Joe Martins, Bespoke tailor, Bloomsbury
Regalia, Sicilian Avenue, Bloomsbury. Specialising in made to measure shirts and unusual suits and jackets
Maloviere, Classic English tutor, Bloomsbury
A study in latitude, past and present: One man and his Dog, Maloviere, classic English tutor (and latter day renaissance man) with imperial Russian wolfhound, Boyarin in contemporary Bloomsbury.
Mr Timothy J.W. Craig, Bespoke tailor, Bloomsbury
Connock and Lockie Ltd, based in Lambs Conduit Street, Bloomsbury. Established 1902. Any style for both ladies and gentlemen.
For the reception room
Bloomsbury Dog
Bloomsbury Statue In A Bloomsbury Square
