Facebook takes over
Facebook seems to be everywhere at the moment. Everyone suddenly seems to be using it, it’s all over the newspapers and television news, and weblogs debate whether it is the new MySpace/Google/Microsoft/AOL. Recently there has been talk of Facebook bankruptcy and fatigue, but while the discussion is interesting, we love it here at FoxLand where it seems to have taken over from email, texting, Twitter, Flickr, MySpace and instant messaging. And that’s only in the last 2 months or so that we’ve used it.
Latitude Organic is launched
We are delighted that one of our clients, world leading search marketing agency Latitude, had a successful launch of their updated search engine optimisation product recently – Latitude Organic.
Working closely with Latitude’s marketing team we developed the logo and brand for Latitude Organic, along with the design for the website and some additional marketing collateral.
Getting a website to naturally appear in the top rankings of search engine listings is an extremely difficult and time-consuming discipline. However, it’s a discipline that Latitude’s team of experts seem to excel at.
Our challenge was to design a logo and website for Latitude Organic that successfully communicates this expertise. We therefore developed something that was both natural looking with a human focus and that suggests a positive upward movement – in line with the service Latitude Organic offers for its customers.
26 July, 2007
Updating perfection
Sometimes, change is not welcome, and ‘feature creep’ can be a real risk to a product and brand. Allen Salkin in The New York Times discusses an issue that also effects how we change and evolve websites (via Daring Fireball).
Jakob Neilsen: Prove that you’re an expert…
Jakob Neilsen argues that for certain organisations or people, it is better to avoid quickly written blog entries (like this!), and concentrate on longer more in-depth articles. It’s an interesting article, but not for everyone. Various good discussions have been started on the topic, and are worth scanning at The Guardian and Robert Scoble’s blog, who takes it almost personally. We primarily write short posts on subjects that we find relevant to our business and our clients. We would at times like to write longer posts, but find that not only do we not have the time, we also want to be as succinct as possible.
Video hosting comparison
While working with People’s Archive, we’ve investigated various video hosting sites, such as YouTube, Vimeo, etc. LifeGoggles has a great page making it easy to compare their embedded players and the quality of their video.
CEOs should think more like designers
Using Web 2.0, Steve Jobs and the iPhone as prime examples, Bruce Nussbaum in Businessweek argues that rather than just employing designers, CEOs should be designers.