Jakob Neilsen: Prove that you’re an expert…

Jakob Neilsen argues that for certain organisations or people, it is better to avoid quickly written blog entries (like this!), and concentrate on longer more in-depth articles. It’s an interesting article, but not for everyone. Various good discussions have been started on the topic, and are worth scanning at The Guardian and Robert Scoble’s blog, who takes it almost personally. We primarily write short posts on subjects that we find relevant to our business and our clients. We would at times like to write longer posts, but find that not only do we not have the time, we also want to be as succinct as possible.

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