Yesterday saw the unveiling of the new MySpace Platform at the Web 2.0 conference in San Francisco - a move which has been seen as a clear counterstrike against main rival Facebook.

The MySpace plans are clearly a response to the huge success of the Facebook Platform, which launched last May and which has seen the creation of thousands of third party applications (some, admittedly, more annoying than others).

Showing how important MySpace is to News Corp, the announcement was made by Rupert Murdoch himself, along with Chris DeWolfe, the co-founder of MySpace. Indeed, of the $5 billion News Corp are expected to make in 2008 Murdoch predicted a significant contribution of $300 million profit will come from MySpace alone.

By Calum Land on Thursday, 18th October, 2007 at 6:20 pm