Wolff Olins talk in the New York Times about their 2012 Olympics, New York City, New Museum of Contemporary Arts and other identities, and how they are all designed to be flexible, mutable devices that should not remain rigid. While they say that “in the era of blogging, social networking and mash-ups … a bit of flexibility is essential”, this is not such a new concept – companies such as MTV have been doing this for a long time – and surely does not need the web as a reason to think this way.

By Andrew Fox on Friday, 19th October, 2007 at 8:27 am