Ever since MySpace, and then particularly Facebook, took off, the industry has been thinking about where social networking should go next. Most importantly, people have become increasingly unhappy about the way social networks keep personal information locked-up in their ecosystems. The web became as pervasive as it is today partly due to its ‘openness’ (look at and contact anything), but conversely social networks are popular partly due to their ‘closed’ nature (look at and contact only your contacts). So, how do we balance these two elements? Google has come up with the OpenSocial concept – a way of making the whole web your social network. See these articles on TechCrunch announcing the strategy, Marc Andreessen’s blog discussing the concept, and Wired does a good job of making the idea accessible. Update: Read/WriteWeb brings up three concerns about the OpenSocial strategy. 

By Andrew Fox on Friday, 2nd November, 2007 at 8:58 am