In testing we know that many users search for websites rather than ever enter a web address, even when they search using a term such as “fox-land.co.uk”. As Cabel Sasser notes, in Japan things have gone one step forward, and web addresses are now not even used in advertising.

Suddenly, mixtapes are the new ‘new thing’. In an age of endless digital music on tap, both Mixwit and Muxtape are attempting to bring back that magic of making mixtape compilations for your friends. Both methods are pretty nice looking, but ultimately I’m a sucker for the retro look of Mixwit’s dirty tatty tapes. Note: for people under the age of 30 or so, find out what cassette tapes and mixtapes actually are.

The web is a buying medium, not a selling medium. Matthew Creamer in AdAge on online advertising.

We’re working with Provokateur on a project called ACME Climate Action. More information coming soon…

Newsweek on the Barack Obama “brand” – including a reference to how Hillary Clinton is actively copying it, typeface and all.

Imagine if Saul Bass had designed the Star Wars intro. Via Jason Kottke.