A fantastic article about how the website for the magazine Monocle came about, the thinking behind it, the design and the style. Written by Dan Hill who has worked for the last year on the site, it goes into great detail about the challenges staying true to the style and brand of the magazine while also working in the medium of the web. There are many good insights made, many that remind me of our projects. For example, while discussing whether user-generated content should be in the Monocle site: “my view was that we didn’t need comments on the site as people increasingly have their own spaces to talk, discuss, comment - whether that’s blogs and discussion fora, or the social software of Facebook et al.” — an insight many organisations could learn from and feel comfortable about. Monocle, the magazine and website, are also recommended.

By Andrew Fox on Saturday, 19th April, 2008 at 10:04 am