“Were it not a multi billion dollar international business, you’d think bottled water was a corporate prank, after all, one quarter of it is simply filtered tap water. Take a tour into the swilling fields.”

Our friends and neighbours Provokateur have just introduced to the world their new project: Tap. Tap is taking on the bottled water industry and asking people to enjoy tap water instead — ask for it by name.

By Andrew Fox on Saturday, 17th May, 2008 at 6:37 am