“For some, bringing environmental responsibility to the design table was all a bit earnest and joyless. The mooted idea that the iPod might not be the most ‘green’ of products, and therefore was hardly an exemplar of modern design, did not go down well. People do not buy something because they like the virtuous value system it embodies, said one designer; they buy it because it is stylish, of the moment, gives intense pleasure.” Patrick Butler in The Guardian on the nowadays unfashionable idea that design can be a force for doing good in society – not just about selling stuff.
3 August, 2008