The Story of “O”
Steven Heller interviews Sol Sender in the New York Times about the design of the “O” logo for Barack Obama. A striking thing about the campaign was how it concurrently had a strong grip on the identity internally, never letting the wrong colours or typography to be used, but also the way it benefited from how it was constantly reinvented externally by supporters, whether in viral videos, handmade banners, cake designs or any other form imaginable.