Category: Business

The realtime stream

“I Want to Spend the Rest of My Life Everywhere, with Everyone, One to One, Always, Forever, Now”

Whether we are referring to your Facebook updates, the endless list of Twitter messages or your updating news from aggregators, Erick Schonfeld on Techcrunch histrionically talks up the “stream”. So, what do we mean by this stream? It is the constant ever-shifting flow of what is happening right ‘now’. There is no hope in ever consuming it all, but it is there to immerse yourself in and feel a part of. Or, as Damien Hirst once said when he was still interesting: “I Want to Spend the Rest of My Life Everywhere, with Everyone, One to One, Always, Forever, Now”.

Like many hyped ideas related to the web, streams of realtime information are not wholly new. For example, RSS feeds — arguably the backbone of the realtime web — have been in development since the dawn of the mainstream internet in 1995, but realtime is a metaphor that helps us look at ideas anew, and reminds us that the web is much more than just a set of ‘pages’. Indeed, due to changes in the way the web has been built over the last few years, with AJAX to update pages, and services bringing the web to the desktop and mobile, the concept of the ‘web page’ has become less important. The idea of streams of realtime information makes the page even less relevant.

This shift to a focus away from pages and to streams of content throw up a wide range of challenges for both designers, content creators and businesses — challenges that few web practitioners feel they have worked out yet. Some of the questions we have been discussing at FoxLand include…

• How will advertising work in the realtime stream?
• How will advertisers be able to measure their impact?
• Will the mob rule?
• When there is so much noise, how will good content be found?
• What will be the design conventions for realtime?
• How do companies harness and learn from the stream?
• How will anyone make money? And is that important?
• And most pertinently, how will people not get drowned in all this raw information?
• Oh, and how do you actually spell realtime/real-time/real time?

It will be fascinating over the next few years to see how these issues resolve themselves.

Notes:
1. Photograph of Damien Hirst’s book by ~.~ mypictography.
2. For more thoughts and ideas about realtime, we’re involved with our friends over at The Realtime Project.
3. Due to some personal situations, some of the links and initial inspiration for this piece are now getting on a bit.

by Andrew Fox

30 July, 2009

For the love of brand

The story is now a little bit old, but it is still worth going back to. In early January PepsiCo introduced the new brand identity for Tropicana. It was a huge revamp of a much-loved brand, and while it was bold to make such a move it felt also a little cold and passionless. It had some interesting little details, such as the cute ‘half-an-orange’ caps and the evolutionary use of men in a grocery brand, but to say it fell flat is a huge understatement: sales fell an astonishing 20%. Even with weak rebranding efforts sales tend to increase, if at least temporarily, so this is a truly awful result. Undoubtedly this will have cost PepsiCo tens of millions of dollars.

But it was not just the drop in sales that forced their hand: it was also the reaction out on the internet that made them recognise there was a problem. People genuinely loved the old Tropicana branding, with its straw in the orange and big green friendly typography — it was something they had grown up with, were comfortable with and easily recognised. While it had evolved over the years, it had never been through such a radical change.

Thanks to the internet regular people have gained an enormous amount of power when it comes to shaping the brands they love (or hate). Whether it be via forums, Facebook, Twitter, blogs or plain old email, people can connect with brands in a direct way that they never had before, as well as exert pressure by creating similarly-minded groups. This can be threatening for the brands, but also extremely useful if it is embraced: it’s like free user testing or focus groups. In response companies can tweak their service, campaign or product. Nevertheless, brands need to be confident in what they are doing. Understanding how to listen to customers is an art, and it does not help to lurch around trying to placate everybody, while pleasing no one or failing to move a larger strategy forwards. Sometimes you need to move on despite your existing audience.

The New York Times covered the story, and it is a worthwhile lesson in not only the risks of rebranding, but also the whole branding process as it can sometimes be practiced.

Also worth a read is Newsweek’s interview with Peter Arnell, the man behind the rebrand, as well as DKNY, the new controversial Pepsi identity and many others.

by Andrew Fox

29 July, 2009

Murdoch: people are “hungrier for information than ever before”

Much of the newspaper industry was nervous even before the downturn, but now with the massive drop in offline advertising many are resigned to the idea of permanent decline. Rupert Murdoch though does not agree and he recently made an optimistic speech on why he believes newspapers will continue to be important, but also evolve into new forms. These forms may not exist as a printed edition at all: “In this coming century, the form of delivery may change, but the potential audience for our content will multiply many times over.” 

He rightly sees the internet not as the ‘enemy’ that will kill them off, but an opportunity. For someone who came so late to the internet, he now seems born again, an optimist who sees the internet as a catalyst for new ways of doing things. People are “hungrier for information than ever before… Readers want what they’ve always wanted: a source they can trust. That has always been the role of great newspapers in the past and that role will make newspapers great in the future.”

Read more coverage by the Associated Press and ReadWriteWeb.

by Andrew Fox

5 December, 2008

Outsourcing your organisation

Jeffrey Zeldman talks about the demise of the personal website:

In the past 5 years or so we have witnessed a change in how people manage their personal websites. 10 years ago people tried hard to show-off with self-consciously cool websites, or odd little pages with hard to read text about their cat on garish backgrounds. Then came blogging were people wrote about their cats every day, but it was still on ‘their site’. Now we’re seeing people feel much less importance in the ownership of their space. MySpace was possibly the start of this trend, but now with Facebook, Twitter, Friendfeed, Flickr, YouTube, etc., keeping your own personal space online just seems like too much hassle now.

What Zeldman does not discuss is that this is happening increasingly with companies and organisations too. Whether they have a Facebook page, a corporate Twitter account, video on YouTube, an eBay account for ecommerce, Amazon S3 for storage or tools like Basecamp, Salesforce and Google Documents for their intranets, the de-centralisation of organisations is happening, and we regularly recommend this for clients.

by Andrew Fox

1 May, 2008

Microsoft vs. Yahoo! vs. News International… vs. Google

Things have moved incredibly quickly since Friday morning when, in heavy-handed fashion, Microsoft announced they wanted to buy Yahoo! for $44.6 billion. Not only has it led News International to scramble around to get an offer in, Google has weighed in presumptuously offering help (Google clearly see themselves as the ‘good guys’, even now) and all-in-all very few people relish the idea of the internet institution getting swallowed up by the still-powerful but unloved Microsoft machine.

The deal throws an enormous amount of questions in to the air – questions the legion of voices on the web have been attempting to answer over the last few days. Just one example: the two companies have profoundly different ways of using technology. Yahoo! is a firm supporter of open-source, whether it is through their use of PHP/FreeBSD/Linux or the sharing of their own technologies, while Microsoft use their own proprietary software. When Microsoft bought Hotmail the switch over from open-source to Microsoft technologies was a long and painful process. Will the same happen again for Yahoo!’s multitude of products, a much more complex switch-over?

What is most depressing about it all is that this does not feel like an exciting deal that will lead to new innovation and business ideas, but is instead two companies struggling to understand and deal with their ongoing lacklustre performance on the web. This is a situation that will excite Wall Street, but few other people. That said, Yahoo!, with a new CEO, a restructured organisation, and still huge amounts of design and engineering talent have a very good chance of recovery – which would not be realised if they bow to the pressure to sell.

by Andrew Fox

4 February, 2008

Silicon Valley Comes to Oxford

“Look for things that are evil, broken or stupid. These are usually great opportunities.” Paul Graham, Y Combinator

Last Monday I was lucky enough to be able to attend the Silicon Valley Comes to Oxford event at the Saïd Business School, part of Oxford University. For those of you unaware it does exactly what it says on the can: it brings a wide range of entrepreneurs, thinkers and investors from Silicon Valley companies. It was a fun, stimulating and inspirational day, infused with a great enthusiasm and optimism imported directly from California.

Guests included Chris Sacca from Google, Biz Stone from Blogger/Twitter, Paul Graham and Jessica Livingston from Y Combinator, Reid Hoffman from LinkedIn, and a whole host of others.

The most exciting element to all this was the pervasive sense of excitement that everyone speaking at the event still had for the web and it’s possibilities. Their were many events throughout the day, but in particular Paul Graham and Jerry Sanders stood-out. It made me yearn to move out to Silicon Valley and soak up some of that pure optimism.

The most depressing element was realising what a terrible place Britain is for starting web companies and gaining investment relative to Silicon Valley. It was made clear that access to possibilities are so much greater there than here. A group of ex-pat ex-Oxford students from Auctomatic and YouNoodle were there discussing their start-up experiences in the UK and then Silicon Valley. They tried to find positives about the UK culture, but they were not easy to find. Why is this? No one seemed to have a clear answer, but themes of fear of failure, cynicism, bureaucracy and lack of ambition kept on coming up. Sadly I can only find this too easy to believe. Maybe that’s just the way we are.

The culture of the UK media and the web is still so different to the US. While this is clearly a good thing in some respects (we should not become homogenous with the US or indulge ourselves in ‘groupthink’), we appear to fixate on gimmicks and tabloid-style stories. Meanwhile, the US mainstream media takes the web business and innovation much more seriously. In general (and what FoxLand mainly caters towards), the UK’s web business is based around what existing organisations are doing with the web. For our own Silicon Valley-style business culture to really take-off, we need to start acting and thinking big, with more ambition and less concern about failure.

As an aside, the day included a ‘garage’ event wherein I sat in with university students brainstorming the conundrum of how to make start-ups more attractive than large corporates. While this was not a problem I would have anticipated – I would have guessed that to students a start-up would have been an easy choice over a giant anonymous company – I was wrong. Apparently it is hard to persuade Oxford graduates of the benefits to do anything beyond law, accountancy and the big consultancies.

More about the event can be read on the Guardian’s PDA blog, The Telegraph, and New Scientist.

Many thanks to the journalist Sarah Barrell who I came with as a guest.

Update: the BBC on the event.

by Andrew Fox

24 November, 2007