Brand vs. Advert
Thursday, December 28th, 2006The question of how branding and advertising overlap and therefore can cause fractious relationships between different client agencies is discussed by Johnson Banks (this link is not permanent so apologies if it does not work). The article discusses a situation that arose with Wolff Olins (a company I have worked with extensively) creating an ‘advertising concept’ that the client’s ad agency feels treads on their toes. While I worked with Wolff Olins, this happened all the time as brand development does not sit in an easy corner - but is all encompassing. More importantly, good ideas should come from anywhere, and similar situations could be applied for an internet-based agency, like ourselves.


