Hilton-Baird Financial Solutions, a part of the Hilton-Baird Group, asked us to help them develop their website and define their brand, including its design, values and ‘architecture’.
Photography
As part of the brand design process we realised that to get the imagery we required, photography was inevitable. The key brand proposition is in ‘Powering Partnerships’ and we wanted to illustrate that by mirroring life at Hilton-Baird and their clients (see image above).
A photographer and Leslie Mello, our lead designer on the project, spent a day with the Hilton-Baird team taking hundreds of shots of life at the company.
Applications
As part of the design of the website, we looked at the various ‘mini-applications’ that exist on the homepage and elsewhere that act as a tool to navigate through the various solutions Hilton-Baird provide.
We engaged FoxLand to assist us with developing the look and feel of our brand with a view to freshening up our website and other marketing communications.
They assisted us in identifying our key brand values and then developing this into a coherent look and feel which both encompassed who we are and could be translated across all our marketing communications.
We are delighted with the look of our new website and are working with FoxLand on an ongoing basis for all our design and communications requirements.Helen Mason, Group Marketing Manager
Hilton-Baird Financial Solutions
Processes
These are just some of the tasks we undertook for this project…