We’ve been doing a lot of work recently for London Youth Rowing (LYR) – a ground breaking sporting initiative that aims to develop young people through physical activity and make rowing accessible to all. We created a new look for LYR and designed and built their new website. The site is content managed (WordPress) and is also designed to interact with the CRM tool Salesforce.com.
As well as designing their online look, we have also been responsible for other design work – in particular the branding of an LYR initiative called Row East London! This is an initiative aimed at improving the fitness, health and well-being of young people in the ten East London Olympic and Gateway boroughs. The initiative was launched in the company of Olympic medalists and Kate Hoey MP at The National Junior Indoor Rowing Championships (NJIRC) – which is the largest indoor rowing competition in the world with over 1,900 participants. Photos of the launch event, with the Row East London logo featuring prominently on t-shirts, can be viewed here.
More recently we’ve been working on updating the logo for London Youth Rowing itself.