As part of a range of services, including web and application design, we have worked with Telmap on a range of campaigns and promotions, including these animations for the launch of their version 5 of Telmap Navigator — their flagship location software for mobile phones.
Reality: improved
We were asked to develop the concept from scratch and then execute a video that illustrated what you can do with Telmap Navigator. From navigating, realtime information, to finding points of interest and sharing information — Telmap are all about augmenting reality.
Cities
The presentation was designed for GSMA 2009 last February in Barcelona. We presented two scenarios to illustrate the capabilities of Telmap in the two world cities of Barcelona and London.
FoxLand took a brief and a ‘need’ and made it to a great interactive reality, from a creative concept, to a professional dialogue with the customer, to great designs and production. I always felt there is a very fruitful discussion between us, FoxLand always brought creativity and efficiency to the professional work they did. We are very happy with the results, that also got great reviews when we used/presented it… so we kept coming back to FoxLand for more.
Avital Rabani, Marketing Director, Telmap
From storyboard to screen
Whether it is a design, animation, website or an application, we are always keen to start the process via pencil and paper. Here is a look at some of our original sketches for the animations.
Technology
We began with a pencil and pen (see above), and then liberally used AfterEffects, Photoshop and Illustrator. Finally we helped Telmap present the videos in the best possible formats for the various audiences via the web, at the GSMA conference and via email campaigns.
Processes
These are just some of the tasks we undertook for this project…