FoxLand » Brand consultancy

BSI

Andrew Fox — Sun, 19 Jul 2009 07:41:44 +0000

Making access to standards easier

The British Standards Institution (BSI) is a multi-national business service provider whose principal activity is the production of standards and the provision of standards related services. They approached us to re-consider the design of their online standards database.

We developed a new brand for the application and applied this to our design. We then built the front end which required a careful review of the tool’s information architecture.

It was important that our work for the people behind the kite mark was to the highest standard possible.

For tomorrow

BSI have big plans for BSOL, and these new designs set-up the flexibility to make this happen.

Friendly

As part of the brand consultancy we undertook before the project we learnt a lot about the culture of BSI. BSOL is a serious tool, but that doesn’t mean it shouldn’t be friendly.

Designed to be easy, clear and friendly

Macmillan Cancer Support

Andrew Fox — Sat, 18 Jul 2009 08:05:10 +0000

Sharing helps

It is Macmillan’s aim to make the site 80% user-content driven. WIth that in mind we designed a wide range of tools and applications that helped people connect with each other, both on and offline, through discussion boards, blogs, and tools to help you find events and meetings near where you live.

Wherever you are…

…Macmillan Cancer Support is there to help. We designed a tool to help you easily find Macmillan information around the country.

Flexible

With such a complex legacy site and broad range of mini-sites and sub-brands we designed a way of tying all these divergent strands together.

Applications & tools

While working with Macmillan has been primarily at a consultancy level working with the in-house development team, we also went into detailed design of applications, tools and site elements. While we love making beautiful looking designs, what really excites us is making tools that people will enjoy using.

Hilton-Baird

Andrew Fox — Fri, 17 Jul 2009 13:05:47 +0000

Photography

As part of the brand design process we realised that to get the imagery we required, photography was inevitable. The key brand proposition is in ‘Powering Partnerships’ and we wanted to illustrate that by mirroring life at Hilton-Baird and their clients (see image above).

A photographer and Leslie Mello, our lead designer on the project, spent a day with the Hilton-Baird team taking hundreds of shots of life at the company.

Applications

As part of the design of the website, we looked at the various ‘mini-applications’ that exist on the homepage and elsewhere that act as a tool to navigate through the various solutions Hilton-Baird provide.

We engaged FoxLand to assist us with developing the look and feel of our brand with a view to freshening up our website and other marketing communications.
They assisted us in identifying our key brand values and then developing this into a coherent look and feel which both encompassed who we are and could be translated across all our marketing communications.
We are delighted with the look of our new website and are working with FoxLand on an ongoing basis for all our design and communications requirements.

Helen Mason, Group Marketing Manager
Hilton-Baird Financial Solutions