FoxLand » Concept creation

CBD

Andrew Fox — Fri, 17 Jul 2009 14:48:03 +0000

Targeting targets

Target Intelligence Service is a highly advanced tool for scientists and researchers in the protein field. By gathering, filtering and evaluating the enormous mass of information helping people to evaluate the relevancy of research in relation to drug R&D.

Working with the in-house development team based in Geneva, Switzerland we designed and coded the front-end (HTML, CSS, Javascript), including prototypes.

Partnership

We have been working with CBD since September 2006 in various capacities, and worked with them to create (to date) two main versions of the website and different iterations as their business gradually strategy evolved.

Hilton-Baird

Andrew Fox — Fri, 17 Jul 2009 13:05:47 +0000

Photography

As part of the brand design process we realised that to get the imagery we required, photography was inevitable. The key brand proposition is in ‘Powering Partnerships’ and we wanted to illustrate that by mirroring life at Hilton-Baird and their clients (see image above).

A photographer and Leslie Mello, our lead designer on the project, spent a day with the Hilton-Baird team taking hundreds of shots of life at the company.

Applications

As part of the design of the website, we looked at the various ‘mini-applications’ that exist on the homepage and elsewhere that act as a tool to navigate through the various solutions Hilton-Baird provide.

We engaged FoxLand to assist us with developing the look and feel of our brand with a view to freshening up our website and other marketing communications.
They assisted us in identifying our key brand values and then developing this into a coherent look and feel which both encompassed who we are and could be translated across all our marketing communications.
We are delighted with the look of our new website and are working with FoxLand on an ongoing basis for all our design and communications requirements.

Helen Mason, Group Marketing Manager
Hilton-Baird Financial Solutions

Telmap: Campaigns

Andrew Fox — Fri, 17 Jul 2009 12:58:55 +0000

The Flash plugin is required to view this object.

Reality: improved

We were asked to develop the concept from scratch and then execute a video that illustrated what you can do with Telmap Navigator. From navigating, realtime information, to finding points of interest and sharing information — Telmap are all about augmenting reality.

The Flash plugin is required to view this object.

Cities

The presentation was designed for GSMA 2009 last February in Barcelona. We presented two scenarios to illustrate the capabilities of Telmap in the two world cities of Barcelona and London.

FoxLand took a brief and a ‘need’ and made it to a great interactive reality, from a creative concept, to a professional dialogue with the customer, to great designs and production. I always felt there is a very fruitful discussion between us, FoxLand always brought creativity and efficiency to the professional work they did. We are very happy with the results, that also got great reviews when we used/presented it… so we kept coming back to FoxLand for more.

Avital Rabani, Marketing Director, Telmap

From storyboard to screen

Whether it is a design, animation, website or an application, we are always keen to start the process via pencil and paper. Here is a look at some of our original sketches for the animations.

Technology

We began with a pencil and pen (see above), and then liberally used AfterEffects, Photoshop and Illustrator. Finally we helped Telmap present the videos in the best possible formats for the various audiences via the web, at the GSMA conference and via email campaigns.