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	<title>FoxLand &#187; Information architecture</title>
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	<link>http://www.fox-land.co.uk</link>
	<description>Brand + Design + Technology</description>
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		<title>Macmillan Cancer Support</title>
		<link>http://www.fox-land.co.uk/projects/macmillan-cancer-support/</link>
		<comments>http://www.fox-land.co.uk/projects/macmillan-cancer-support/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 08:05:10 +0000</pubDate>
		<dc:creator>Andrew Fox</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Brand consultancy]]></category>
		<category><![CDATA[Front-end technical development]]></category>
		<category><![CDATA[Graphic design]]></category>
		<category><![CDATA[Information architecture]]></category>

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		<description><![CDATA[<img src="/assets/projects/macmillan/logo.gif" alt="Macmillan Cancer Support" />We worked with Macmillan Cancer Support in updating their website to adhere to their new identity and reflect the campaigning and community elements of the organisation. ]]></description>
			<content:encoded><![CDATA[<p><img src="/assets/projects/macmillan/mouse.gif" alt="Macmillan mouse" id="macmillan-mouse"/></p>
<p><img src="/assets/projects/macmillan/homepage-1.jpg" width="582" height="441" alt="Macmillan Cancer Support homepage" style="float: left; margin:1em 1em 0 2em"/></p>
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<h2>Sharing helps</h2>
<p><strong>It is Macmillan’s aim to make the site 80% user-content driven.</strong> WIth that in mind we designed a wide range of tools and applications that helped people connect with each other, both on and offline, through discussion boards, blogs, and tools to help you find events and meetings near where you live.</p>
<p><img src="/assets/projects/macmillan/share.jpg" alt="Macmillan share screenshots" />
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<div class="section sec4a">
<h2>Wherever you are&hellip;</h2>
<p>&hellip;Macmillan Cancer Support is there to help. We designed a tool to help you easily find Macmillan information around the country.</p>
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<h2>Flexible</h2>
<p>With such a complex legacy site and broad range of mini-sites and sub-brands we designed a way of tying all these divergent strands together. </p>
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<p><img src="/assets/projects/macmillan/screen-group.jpg" alt="Macmillan Cancer Support pages" style=""/></p>
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<h2>Applications &#038; tools</h2>
<p>While working with Macmillan has been primarily at a consultancy level working with the in-house development team, we also went into detailed design of applications, tools and site elements. While we love making beautiful looking designs, what really excites us is making tools that people will enjoy using.</p>
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		<title>CBD</title>
		<link>http://www.fox-land.co.uk/projects/cbd/</link>
		<comments>http://www.fox-land.co.uk/projects/cbd/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 14:48:03 +0000</pubDate>
		<dc:creator>Andrew Fox</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Brand design]]></category>
		<category><![CDATA[Concept creation]]></category>
		<category><![CDATA[Front-end technical development]]></category>
		<category><![CDATA[Graphic design]]></category>
		<category><![CDATA[Information architecture]]></category>
		<category><![CDATA[Usability]]></category>

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		<description><![CDATA[<a href="http://currentbiodata.com/"><img src="http://www.fox-land.co.uk/assets/projects/cbd/logo.gif"/></a>We are working with <a href="http://currentbiodata.com/">Current BioData</a> on their web-based pharmaceutical application called the <a href="https://www.targetintelligenceservice.com/">Target Intelligence Service</a>. This hugely complex project has been at a brand design, graphic design, usability and accessibility level.]]></description>
			<content:encoded><![CDATA[<p><img src="/assets/projects/cbd/screen-group.jpg" alt="TIS pages" /></p>
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<h2>Targeting targets</h2>
<p>Target Intelligence Service is a highly advanced tool for scientists and researchers in the protein field. By gathering, filtering and evaluating the enormous mass of information helping people to evaluate the relevancy of research in relation to drug R&amp;D. </p>
<p>Working with the in-house development team based in Geneva, Switzerland we designed and coded the front-end (HTML, CSS, Javascript), including prototypes.</p>
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<h2>Partnership</h2>
<p>We have been working with CBD since September 2006 in various capacities, and worked with them to create (to date) two main versions of the website and different iterations as their business gradually strategy evolved.</p>
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